Kenya Lowers Taxes to Boost Tourism

Imagine an unforgettable safari across the Maasai Mara, relaxing on pristine beaches in Diani, or soaking in Nairobi’s vibrant culture—now, Kenya is making all of this even more affordable. The Kenyan government has taken bold action by slashing taxes on key tourism services—game drives, accommodations, park fees—all part of a broader strategy to boost international arrivals and strengthen its place as East Africa’s top destination. With this move, Kenya aims to welcome 3 million tourists by the end of 2024—up from 2 million in 2023. Lower taxes mean wallet-friendly rates for safaris, longer stays in lodges, and more opportunities to explore—from coastal getaways to immersive cultural tours. Kenya competes fiercely with regional heavyweights like Tanzania and South Africa. Its diverse appeal—from the Great Migration to beach escapes and rich heritage—is now more accessible than ever. Ready for an adventure? Start by applying for your Kenya eTA online, and soon you’ll be exploring the wild beauty and vibrant culture of Kenya—for less.